Privacy Policy
Last updated: July 1, 2026
Lyme (“Lyme,” “we,” “us,” or “our”) provides a personalized health-experimentation app and this website (the “Site”). This Privacy Policy explains what information we collect when you visit the Site or join our beta waitlist, how we use it, who we share it with, and the choices you have. By using the Site or submitting your email, you agree to this Policy.
1. Information we collect
Information you give us
- Email address — when you join the beta waitlist, so we can send you a TestFlight invitation and related beta communications.
- Messages — any information you include if you contact us by email.
Information collected automatically
When you visit the Site, we and our service providers automatically collect certain technical and usage data using cookies and similar technologies (including the Meta Pixel and analytics tools):
- Device and browser information (e.g., browser type, operating system, device type);
- Approximate location derived from your IP address;
- Usage data — pages viewed, links clicked, referring page, and on-site actions such as submitting the signup form;
- Identifiers set by cookies and advertising/analytics pixels.
We do not collect health, biometric, or wearable data through this website. Information processed inside the Lyme app is governed by separate in-app privacy disclosures.
2. How we use your information
- To add you to the beta waitlist and send you a TestFlight invitation and beta updates;
- To operate, maintain, secure, and improve the Site;
- To measure, analyze, and optimize our marketing and advertising (including ads on Meta platforms);
- To respond to your inquiries;
- To comply with legal obligations and protect against fraud or misuse.
3. Advertising, the Meta Pixel & analytics
We use the Meta Pixel (provided by Meta Platforms, Inc.) and analytics tools to understand how visitors find and use the Site and to measure and improve our advertising. These technologies set cookies and may collect information such as your IP address, device/browser details, the pages and actions you take on the Site (for example, a completed signup), and identifiers.
This information may be shared with Meta and used to measure ad performance, to show you relevant ads on Meta products (such as Facebook and Instagram), and to build audiences for advertising. Meta’s processing of this data is governed by the Meta Privacy Policy. You can manage how ads are shown to you in your Meta ad settings, and opt out of interest-based advertising through the DAA or NAI opt-out tools.
We use Vercel Web Analytics, which is designed to be privacy-friendly and does not use this data to track you across other sites.
4. How we share your information
We do not sell your personal information. We share information only with service providers who help us run the Site and our beta, and only as needed to provide their services:
| Provider | Purpose |
|---|---|
| Supabase | Securely stores beta-waitlist email addresses |
| Vercel | Website hosting and privacy-friendly analytics |
| Meta Platforms | Advertising measurement and delivery (Meta Pixel) |
| Apple (TestFlight) | Distribution of the beta app to invited testers |
We may also disclose information if required by law, to enforce our terms, to protect the rights, safety, or property of Lyme or others, or in connection with a merger, acquisition, or sale of assets.
5. Data retention
We keep beta-waitlist emails for as long as needed to run the beta and to contact you about Lyme, until you ask us to delete your information or withdraw consent. Automatically collected analytics and advertising data are retained according to our providers’ standard retention periods.
6. Your privacy rights
Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, to object to or restrict certain processing, and to withdraw consent. If you are in the EEA/UK, these rights arise under the GDPR/UK GDPR. If you are a California resident, the CCPA/CPRA gives you the right to know, delete, and correct your personal information and to opt out of its “sale” or “sharing” — and as noted above, we do not sell your personal information.
To exercise any of these rights, email us at worthenbenton@gmail.com and we will respond as required by applicable law. You can unsubscribe from beta emails at any time using the link in those emails or by contacting us.
7. Cookies & your choices
We use cookies and similar technologies for analytics and advertising as described above. You can control cookies through your browser settings and limit ad tracking through the opt-out tools linked in Section 3. Some browsers offer a “Do Not Track” or Global Privacy Control signal; where required by law, we honor recognized opt-out preference signals.
8. Children’s privacy
The Site and beta are intended for adults (18+) and are not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.
9. International users
We are based in the United States and process information there. If you access the Site from outside the United States, your information may be transferred to and processed in the United States and other countries, which may have different data-protection laws than your own.
10. Security
We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
11. Changes to this policy
We may update this Policy from time to time. When we do, we will revise the “Last updated” date above, and material changes will be reflected on this page.
12. Contact us
Questions or requests about this Policy or your information? Email worthenbenton@gmail.com.
Lyme is not a medical device and does not provide medical advice. This Policy covers this website and beta signup; use of the Lyme app is covered by additional in-app disclosures.